Facebook, twitter, youtube, blogs, linkedin, and pinterest are undoubtedly among the top social media platforms present today. With all the social media platforms offered today companies tend to wonder what platforms would work best for them and which ones are here to stay and which ones will be gone tomorrow.
Instagram being a new social media platform, companies are now wondering is this something that they should be taking advantage of. Is there any return from using this service?
Instagram is a great platform to be on when it comes to showcasing your company. With the picture functionality you are able to show products, processes, employees, and sneak peeks. Pictures are great for creating a quick interest or follower. Now that you are using pictures to create followers and interest how on Earth will these pictures generate money?
A practiced I developed here at GMC Interactive to get the most out of instagram is “SUPRISE COUPONING.” This practice keeps followers checking back on your company and keeps them following you. With “SURPRISE COUNPONING” you create excitement behind your company. You will be able to create a sense of urgency with your customers because they must act now! This will generate additional foot traffic to your company.
An example of “SURPRISE COUPONING” would work like this:
Let’s pretend you own an ice cream stand alone store. You have many followers at this point on your instagram and you post a “SURPRISE COUPON.” This coupon would only be available on that day or even between certain hours. The coupon would read “first 5 customers to show this picture receive a free 12 oz cone.” Your followers now see this coupon and everyone of them is thinking about free ice cream, but more importantly ICE CREAM. You create a craving for your brand. You create excitement for your brand. You create a sense of urgency for your customers. You also create a kick back to your followers that support you. Yes, you would be giving away free cones, but the customers (customers 6-15) that missed out on the promotion will be in your store and more prone to buy because not only do they smell your products, but they are inside your doors!
So, yes instagram followers can turn into additional revenue. For more information on “SUPRISE COUPONING” or any social media concerns contact me or GMC Interactive. Walk Good my friends!